Why to Create a Powerful Corporate Identity

What do you mean by corporate identity? It is the way by which the business audiences and outsiders get the perception about the brand and its offered products & services. It could be by any means through logo designs, brochure designs, and stationary designs etc. All these mediums create a perfect impression before your business audiences by rendering them essential details like services, nature etc. of the company. A well-designed business identity successfully imprints the purpose of its existence and also works as powerful marketing campaign in boosting the business. The designing skills and creativity play a great role in determining how well the target audience perceives the company products and services.

In short, the corporate identity is the set of company’s ethos and principles that needs to be well communicable, in order to carry out the business image successfully. The business identity is the graphical representation of the brand essence which can be utilize to promote the brand in the form of marketing, third party media etc. for positive brand recognition. Therefore, it is always suggested to contact professionals for professional quality brand identity. They can provide a well-crafted and convincing identity to leverage your business for brand equity, advertisement, and marketing initiatives for the wide array of business products and services.

In fact, a convincingly designed corporate identity is competent to win the customer’s trust and loyalty, which is most significant factor to earn a reputed niche in the global market. More specifically, a well communicative logo is helpful in attracting customers and also minimizes the investment cost required for advertisement and publicity. As you see, the popular brands like Microsoft, IBM etc. hardly need any advertisement for their products and services, unless they launch new products into the market. There many things are considered while designing and maintaining of business identity:

Markets Witness Lacklustre Move In Early Trades

The Global Markets gives out positive cues this morning. U.S. stocks rose, erasing the Dow Jones Industrial Averages 2010 decline, after FedEx Corp. boosted its profit forecast and a report showing improved new home sales eased concern about the economy. European stocks advanced for a fifth day as European Union stress-test results showed the majority of the regions banks are adequately capitalized and U.S. home sales rose more than forecast. This morning Asian stocks rose, driving the MSCI Asia Pacific Index higher for the third straight day, as better- than-estimated new home sales in the U.S. boosted the prospects for global economic growth. In commodities, Crude oil traded little changed near $79 a barrel in New York after equities advanced as sales of new U.S. homes rose more than forecast while analysts estimated that supplies of fuel products climbed last week. Gold, little changed, may gain on speculation that a drop in prices in July, the first monthly loss since March, is spurring some physical demand. Copper dropped from the highest level in more than 10 weeks, declining for the first day in seven sessions, as gains were seen overdone amid lingering concern that the global economic recovery may slow. The Indian markets taking cues from its global peers started off on a positive note but could not sustain their gains. The markets trade flat on a positive note and is witnessing lacklustre move ahead of the monetary policy due for the day. Capital Goods index is the main dragger for the day declining by one and half percentage points. Auto index which witnessed good selling pressure in yesterday’s trade is witnessing some buying interest to trade in green gaining more than one percentage points. Market breadth is positive with 1,329 advances against 1,111 declines. The Sensex trades in green at 18,026.30 gaining 6.25 points or 0.03 percentage points. Nifty trades at 5416.40 gaining by 2.20 points or 0.04 percentage points.

Source: Dalal Street Investment Journal

Online Broking Is Set To Change In Australia For Stocks, Options, Futures & Forex

There are many different variables to selecting the right online broker or trading platform. We all have different needs and different expectations. Some of the main points to consider are Fees, Trading Platform, Terms & Conditions, Customer Service and Account Statements. One point often not considered until it’s too late is broker / advisor knowledge, especially when dealing with derivative products.

Recently a friend of mine (Tom) was using a large investment bank as his full service broker and called the trading desk to roll some long call options into a further dated call spread. Tom instructed the advisor to roll into a longer dated call spread for a net even price. The advisor informed Tom that the trade could not be executed as a single order, and insisted that he close the original position and then buy the longer dated spread. The advisor also informed Tom that a senior advisor will need to take the 2nd half of the order as he was not authorised to trade combination orders. After some debating, the position was closed and before the senor advisor could take the 2nd half of the order that stock jumped 28% (due to takeover rumor). The calls which were sold had now increased by a further $55,000 and Tom was not in the longer dated call spread.

The above is an example of an advisor providing the wrong information and probably not wanting to loose out on a large commission ticket insisted to execute part of the order. �

Differing from full service brokers are online brokers who charge a commission based on the number of trades and most even charge for advanced orders such as stops and contingent orders. I have come found a new trading group in Australia called Enfinium . They offer an online execution trading platform at discounted commissions on over 80 markets worldwide with no account keeping fees. They provide advanced orders for all markets and do not charge extra fees to use such features. The group also offers Funds Management in the form of Managed Discretionary Accounts MDA’s, currently invested through a Global Volatility technique. The fund is currently returning approx 30%pa. The online trading platform is through Enfinium International and the Funds Management is through Enfinium Capital Management .

Enfinium International provides the trading platform for free. The only cost is in the form of data, based on what markets you subscribe to and of course the commissions. Currently there is zero commission on option exercise and assignments on the Australian market. This in itself could save any option trader hundreds of dollars per month.

In summary, it pays to shop around and if your not happy with your current broking service try someone new providing a specialized service.

Improving The Future of Single Moms: Obama Scholarships For Moms

The US economy is going through some tough times, but there are some bright spots that should encourage you to look to the future. The government is encouraging women to go to college through Obama scholarships for moms. The opportunity is available for all mothers to get a quality education that will benefit their families and future employers. Federal aid called Pell Grants make Obama scholarships possible. The Obama administration made some changes to Pell Grants to put emphasis on getting moms to go back to school. Now Pell Grants worth over $5,000 can be awarded. That’s more than $1,000 more than the previous maximum for these grants. In many cases single mothers would be low-income students, and that’s who these grants are intended to help. That’s why the government is encouraging moms to go back to school. Money to help them enroll as college students can help both stay-at-home moms and working moms. For even more incentive, there are other benefits to encourage moms to go to college. A lot of students choose to study at large colleges and universities. For single mothers couldn’t do this, it may have prevented them from going to college. The Pell Grant, however, takes this situation into account. These special grants make it possible for a working mom to attend college part-time or a stay-at-home mom to take online courses. From nursing to business to education, it doesn’t matter what you want to study.

Single moms have more opportunity, and that’s the important part. The Obama scholarship could be the break that a single mother needs to start on a different path. Applying for a scholarship involves a few simple steps. First, go online to fill out the FAFSA, the application for federal student aid. It’s free to fill out the application, plus you can learn plenty of information about aid that is available to you. The first $4,000 to pay for your education is free according to the American Opportunity Tax Credit program so remember that. Consider this tax credit as well as the chance of getting a grant when weighing your options. Single moms who work or stay-at-home have a wonderful chance to attend college and advance their education. Government grants and free opportunities are meant to help moms care for their families and increase the money they can earn by being vital members of the workforce. Giving women the chance to improve the future for themselves and their families is what the Obama scholarships is all about.